When customers land on a web store, they should follow a precise and straightforward path that leads to the highest-value exchange possible for both parties.
OUR EXPERTISE
01 /
Small design changes can drive big results. In this section you can find examples of our work on Garmin, Sonos and RollingSquare. Alongside detailed visuals, we break down the reasons behind each of our proposed improvements.
23% Increase in CVR
17% Increase in LTV
12% Increase in AOV
Key changes:
01/ For $$$ products, it’s extra important to put as many guarantees as you can around the price tag. If you were about to spend $450 on a smartwatch—wouldn’t you feel more confident if you saw that 200+ people are happy with their purchase.
02/ The horizontally centered design looks like a Jenga tower that’s about to fall. A well-designed PDP should make the best use of space, offering a balanced, visually appealing experience.
03/ The customization option is amazing… but it’s used so poorly in this instance. I’d add some super cool, extra limited, available one-time-only editions that cost extra + the option to select multiple strap designs.
04/ Too much info! The overview tab alone has 49 features listed and the specs tab has 100+. Pick around 10 to display with pictures and icons and use a video to go into more detail. You can leave the rest hidden in the specs tab.
05/ There’s no scarcity, urgency, bonuses, bundles, or guarantees. Nothing to make the customer buy now or spend more. Why?
06/ Bundles (with compatible devices), product comparisons, special parts, partnerships—there’s so much potential to drive higher sales and improve customer experience.
07/ The “Tag the Brand” section is an awesome way to encourage customers to share photos, videos, and reviews. This not only boosts engagement but also increases Garmin’s reach on social media.
Competing with the likes of Apple and Samsung in the smartwatch space doesn’t just happen… so, it’s safe to assume that Garmin’s products can hold their own.
But no matter how great your product is, you shouldn’t neglect the basics of e-commerce strategy!
Not unless you want to leave serious money on the table.
76% Increase in AOV
45% Increase in CVR
38% Increase in LTV
Key changes:
01/ Nice touch with the GeoLocation + Currency Converter. Customer customization makes a purchase easier and better for the client.
02/ The product description should be below the product name, not below the add-to-cart button.
03/ Answer the most frequent client concerns as early as possible on your product page.
04/ Add a benefits section before the add-to-cart button: free shipping, customer support, trials… all those things come out of your profits so the customer doesn’t have to pay for them. Remind them of that.
05/ Make the upsell options more appealing:
- Add an option for Custom Visual Designs—this could be as simple as offering stickers if you can’t or don’t want to add plastics and make the product thicker.
- Custom Engraving Service—similar to what’s offered on credit cards, knives...
- Multiple Delivery Types—faster, insured, with custom updates…
- Multi-Pack Discount Bundles
- Partnerships—for example, collaborate with a wallet manufacturer.
One thing we often see with great products is a lack of upsell options.
Entrepreneurs can become short-sighted, focusing only on the product, or maybe they’re good-hearted and want to keep prices as affordable as possible.
So, they just throw in a couple of multi-pack discount bundles and call it a day as far as marketing is concerned.
Sure, some businesses can survive on this “tactic,” but they can’t grow.
You can’t half-ass your marketing and expect great results!
33% Increase in AOV
20% Increase in CVR
14% Increase in LTV
Key changes:
01/ The notification bar shouldn’t have text longer than one line. Its best uses are for extra value, urgency, or scarcity.
02/ A header is a text that is placed at the top of a page, and that’s where it should be. Also, there’s no reason for the short description to be longer than 3 lines.
03/ Place the most important features and their visuals above the add-to-cart button. It’s a fast and easy way to provide valuable information about the product.
04/ Optimize the area around the add-to-cart. Show the delivery time and free delivery or return policy.
05/ Have accordions instead of tabs or rich content. This helps shoppers read more about what they're most interested in quickly.
06/ Lastly, upsell. Show the customers what they’re missing out on with a comparison to a bigger and sexier product.
If you want a customer to spend a lot of their hard-earned money on your product, you need to understand who they are and how they think.
02 /
Your store is more than a product catalog—it’s your most important salesperson. If it confuses, distracts, or overwhelms, you lose sales.
Every unnecessary click, every low-effort bundle, every fluff sentence is costing you money.
A well-optimized store builds trust fast, shortens the buying decision, and maximizes every visitor’s value.
It’s the experience your customers land on.
03 /
Good design isn’t just “making things look nice.
”It’s the difference between a product people trust and one they ignore.
Even the best products won’t sell if your design fails to inspire confidence, guide decisions, and deliver clarity.
Even if you’re spending thousands on ads that never convert.
If design isn’t your strong suit, hire a designer who gets it.
Not just anyone with Photoshop skills—but someone who understands how design influences behavior.
Because great design isn’t just nice-to-have.
It’s a must-have if you want to scale, stand out, and succeed↓↓
OUR EXPERTISE
01 /
Small design changes can drive big results. In this section you can find examples of our work on Garmin, Sonos and RollingSquare. Alongside detailed visuals, we break down the reasons behind each of our proposed improvements.
23% Increase in CVR
17% Increase in LTV
12% Increase in AOV
Key changes:
01/ For $$$ products, it’s extra important to put as many guarantees as you can around the price tag. If you were about to spend $450 on a smartwatch—wouldn’t you feel more confident if you saw that 200+ people are happy with their purchase.
02/ The horizontally centered design looks like a Jenga tower that’s about to fall. A well-designed PDP should make the best use of space, offering a balanced, visually appealing experience.
03/ The customization option is amazing… but it’s used so poorly in this instance. I’d add some super cool, extra limited, available one-time-only editions that cost extra + the option to select multiple strap designs.
04/ Too much info! The overview tab alone has 49 features listed and the specs tab has 100+. Pick around 10 to display with pictures and icons and use a video to go into more detail. You can leave the rest hidden in the specs tab.
05/ There’s no scarcity, urgency, bonuses, bundles, or guarantees. Nothing to make the customer buy now or spend more. Why?
06/ Bundles (with compatible devices), product comparisons, special parts, partnerships—there’s so much potential to drive higher sales and improve customer experience.
07/ The “Tag the Brand” section is an awesome way to encourage customers to share photos, videos, and reviews. This not only boosts engagement but also increases Garmin’s reach on social media.
Competing with the likes of Apple and Samsung in the smartwatch space doesn’t just happen… so, it’s safe to assume that Garmin’s products can hold their own.
But no matter how great your product is, you shouldn’t neglect the basics of e-commerce strategy!
Not unless you want to leave serious money on the table.
76% Increase in AOV
45% Increase in CVR
38% Increase in LTV
Key changes:
01/ Nice touch with the GeoLocation + Currency Converter. Customer customization makes a purchase easier and better for the client.
02/ The product description should be below the product name, not below the add-to-cart button.
03/ Answer the most frequent client concerns as early as possible on your product page.
04/ Add a benefits section before the add-to-cart button: free shipping, customer support, trials… all those things come out of your profits so the customer doesn’t have to pay for them. Remind them of that.
05/ Make the upsell options more appealing:
- Add an option for Custom Visual Designs—this could be as simple as offering stickers if you can’t or don’t want to add plastics and make the product thicker.
- Custom Engraving Service—similar to what’s offered on credit cards, knives...
- Multiple Delivery Types—faster, insured, with custom updates…
- Multi-Pack Discount Bundles
- Partnerships—for example, collaborate with a wallet manufacturer.
One thing we often see with great products is a lack of upsell options.
Entrepreneurs can become short-sighted, focusing only on the product, or maybe they’re good-hearted and want to keep prices as affordable as possible.
So, they just throw in a couple of multi-pack discount bundles and call it a day as far as marketing is concerned.
Sure, some businesses can survive on this “tactic,” but they can’t grow.
You can’t half-ass your marketing and expect great results!
33% Increase in AOV
20% Increase in CVR
14% Increase in LTV
Key changes:
01/ The notification bar shouldn’t have text longer than one line. Its best uses are for extra value, urgency, or scarcity.
02/ A header is a text that is placed at the top of a page, and that’s where it should be. Also, there’s no reason for the short description to be longer than 3 lines.
03/ Place the most important features and their visuals above the add-to-cart button. It’s a fast and easy way to provide valuable information about the product.
04/ Optimize the area around the add-to-cart. Show the delivery time and free delivery or return policy.
05/ Have accordions instead of tabs or rich content. This helps shoppers read more about what they're most interested in quickly.
06/ Lastly, upsell. Show the customers what they’re missing out on with a comparison to a bigger and sexier product.
If you want a customer to spend a lot of their hard-earned money on your product, you need to understand who they are and how they think.
02 /
Your store is more than a product catalog—it’s your most important salesperson. If it confuses, distracts, or overwhelms, you lose sales.
Every unnecessary click, every low-effort bundle, every fluff sentence is costing you money.
A well-optimized store builds trust fast, shortens the buying decision, and maximizes every visitor’s value.
It’s the experience your customers land on.
03/
Good design isn’t just “making things look nice.
”It’s the difference between a product people trust and one they ignore.
Even the best products won’t sell if your design fails to inspire confidence, guide decisions, and deliver clarity.
Even if you’re spending thousands on ads that never convert.
If design isn’t your strong suit, hire a designer who gets it.
Not just anyone with Photoshop skills—but someone who understands how design influences behavior.
Because great design isn’t just nice-to-have.
It’s a must-have if you want to scale, stand out, and succeed↓↓
20 Mins
We specialize in profit optimization for e-commerce businesses in the electronics and gadgets niches...
